Madeleine is part houseplant. She thrives in direct sunlight with a window view and infrequent waterings. If you cut off her limbs and replant them, more Madeleines will grow.

Madeleine is the cofounder of Aura Bora, a craft sparkling water with 30+ delightful flavors and an award-winning whimsical brand. In 2021, she was awarded 'Forbes 30 Under 30', and her design, writing, and brand work have been featured in GQ, Vice, Fortune, AdWeek, Business Insider, Rolling Stone, Architectural Digest, and Dieline. Today, she is writing a book, and runs a creative agency called 'The Lads' with her mortal enemy, Jesse.

All of this is very unusual for a houseplant.